Holiday News
Spain in €40m global campaign ( 17 Mar 2010 )
The Spanish Tourism Board’s latest marketing campaign will be distributed across 40 countries with an estimated reach of over 400m people. " I need Spain " will be led by chef Ferrán Adriá of El Bulli fame, supported by six times kite surf world champion, Gisela Pulido.
The new campaign aims to position Spain not only as a sun and beach destination, but also as a first-class cultural destination.
It focuses on the Spanish lifestyle, rather than just seasonal, geographical or product-related elements.
The campaign will be broadcast worldwide from the end of March on TV channels including CNN, National Geographic and FOX, alongside an online initiative.
It will also be showcased in South Africa during the FIFA World Cup.
" I need Spain " was created by McCann Erickson Madrid who won the account after a 21-company pitch. The TV segments were directed by the Basque film director Julio Médem and the printed campaign shot by photographers Erik Almas and Ale Burset.
Last year, Spain attracted more than 52.2m visitors, who spent over €48bn. The UK accounted for 13.8m visitors or 26% of the total. " I need Spain " has a global budget of €40m in 2010.
Spain / Portugal named value for money destinations (
08 Mar 2010 )
First Rate Exchange Services says the estimated 22m Brits planning on visiting eurozone countries this year will get more for their money.
The foreign exchange provider says holiday costs have fallen year-on-year across all eurozone countries.
Visitors to Spain will do particularly well, getting up to 30% more for their money than last year.
Portugal also offers similar value for money for 2010.
First Rate claims 75% of UK travellers will buy foreign currency in the UK and 40% will withdraw cash at ATMs while overseas, with 15% using travellers’ cheques.
Gordon Gourlay, managing director of First Rate said: ‘Lower tourist prices across the eurozone are extremely good news for the millions of UK holidaymakers who are set to make to a return to traditional holiday destinations such as Spain and Portugal this year.
‘UK foreign currency retailers can expect strong demand for the currency as savvy travellers stock up on euros in order to get best value from foreign exchange deals in the UK.’
Spain sees signs of inbound recovery ( 23 Feb 2010 )
International tourist arrivals to Spain increased by 1.1% to 2.54m in January, the first year-on-year growth for 18 months. The country’s Tourism, Commerce and Industry Ministry attributed the improvement to a rise in visitors from France and Italy, and a ‘less pronounced’ fall in those from Germany and Britain.
The number of British holidaymakers to Spain was down 8.1% at 528,036 last month, the first single-digit drop since October 2008.
Visitors from Germany, meanwhile, totalled 417,000, down just 6.3% versus a decline of 11.3% across 2009.
French tourists to Spain continued to recover with a rise of 5.5% to 336,000 in January, while Italian visitor numbers jumped 19.1% to 169,241.
The Canary Islands was the most popular region, attracting a total of 795,815 tourists of all nationalities, 1.6% more than in January 2009.
Catalonia saw growth of 0.9% to 571,143, Andalucía 9.9% to 345,612 and the Madrid region 7.1% to 282,719.
In contrast, the Valencian region attracted 3% fewer foreign tourists last month at 213,842, while international visitors to the Balearic Islands plunged 32.7%.
Hotels attracted 1.6m tourists in January 2010, down 1.9%, while stays in non-hotel accommodation, such as holiday homes or visiting friends and relatives, were up 7.3%.
The number of package tourists to Spain in January declined by 1.3% year-on-year, but non-package holidaymakers increased for the third consecutive month, by 2.9% to 1.72m.
This meant that in January independent travellers made up 67.7% of Spain’s foreign tourists.
Spain closed 2009 with an 8.7% year-on-year decline in visitors to 52.5m.
Spain gets social networking bug (
03 Mar 2010 )
Turespaña, the Spanish Institute of Tourism, has launched a campaign on a number of social networks. Under the banner ‘Spain, a country to share’, the project aims to change the way of communicating and promoting Spanish destinations, going beyond the classic sun and beach.
It involves a Facebook campaign, at facebook.com/spainacountrytoshare, where native Spaniards can make suggestions for holidaymakers and upload photos on the best restaurants, nightlife and beaches.
In addition, an English-language micro-site, spainacountrytoshare.com, allows visitors to post details of 'unforgettable' holidays in Spain.
Thirdly, Turespaña has launched a page on question-and-answer website formspring.me. Users will be able to submit queries about holidaying in Spain and receive immediate answers at formspring.me/ilovespain.
Turespaña is also giving away a week’s holiday in an online competition called The Best Feeling Ever. More details are available on its Facebook page.
Turkey no longer offers the value-for-money of previous years, according to a survey by the Post Office. ( 20 Jan 2010 )
The annual Post Office Travel Services Holiday Money Report claims that tourists to Turkey face a 44% hike in holiday living costs this summer.
Despite the Turkish lira weakening by more than 7% against sterling over the last year, the Post Office claims it is now more expensive than Spain.
The survey looked at average prices in 30 countries, including a beer, coffee, sun cream and an evening meal.
It claims a three-course evening meal in Turkey is twice the cost of one in Spain, coming in at £58.14 for two, versus £25.56.
Visitors to Jamaica, Egypt and Dubai will benefit most, thanks to a strengthening of the pound in the past 12 months, receiving 21% more Jamaican dollars, 14% more Egyptian pounds and 12.6% more UAE dirhams.
Sarah Munro, head of travel money at the Post Office, said: ‘Judging by the price rises recorded in our latest cost comparison survey, Turkey is unlikely to be the cheap destination that it was just a couple of years ago when the Post Office barometer identified the country as a best buy.’
Hungary was the cheapest destination in the survey, while prices have also risen hugely in South Africa.
British Airways has sealed a two-year agreement with Malaga to promote the Spanish resort in the UK. ( 15 Jan 2010 )
As part of the deal, the airline is planning two familiarisation trips to highlight the city’s Picasso links, cultural and historic offerings, events and hotels.
The agreement, set to begin in early 2010, will incorporate a two-phase marketing, media and advertising campaign.
Phase one will see BA expand its online channels to promote and sell Malaga, with phase two involving advertising campaigns.
BA will contract tours to the city, which will appear on the Malaga Turismo website, with a hyperlink to BA.com.
BA’s online and direct sales manager, Keith Chuter, and Francisco De La Torre, the Mayor of Malaga Town Hall, signed the deal, which could be extended for a further two years if successful.
BA operates 12 flights to Malaga from the UK every week and also offers a wide range of hotels and car rental in the city.
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